Anacay

Prove the value. Govern the risk.

Connect AI spending to measurable business value.

Anacay is an independent advisory company helping organizations measure, govern, and improve the value of AI and technology investment.

The question has changed

AI activity is easy to count. Business value is harder to prove.

The question is no longer simply whether AI can create value. It is where that value is appearing, whether it can be attributed to business outcomes, and which investments deserve more capital. Anacay turns technology activity into evidence for those decisions.

Start here

Start with the AI Value & Governance Diagnostic.

A fixed‑fee, independent review of where AI is being used, what it costs, which outcomes it supports, and where value is being created, lost, or exposed to risk. It ends with a board‑ready evidence pack that connects the findings to practical recommendations and clear decisions about what to stop, scale, fix, govern, or fund.

What we inspect

AI value does not come from deployment alone. It emerges when resources, controls, traceability, obligations, and economics work together across the operating chain. We examine five connected dimensions and the operating model that keeps them working over time.

Capacity
Is supply matched to demand so the work can be delivered reliably, efficiently, and at the right cost?
Access
Who can use which systems, models, and data — and under what controls?
Provenance
Can data, models, content, and decisions be traced to reliable sources?
Compliance
Are legal, policy, security, and contractual obligations built into the work — and can that be demonstrated?
Attribution & ROI
Can costs and operational gains be traced to business outcomes, so leaders know what is working and what merits further investment?

The operating layer ties all five together through clear ownership, decision rights, review cadence, and executive visibility. Without it, the assessment ends as a document. With it, the organization can keep measuring, governing, and improving value.

Who we serve

Anacay works with organizations across industries, sizes, and stages of AI maturity. Some are deciding where to begin. Others are deciding what to scale, fix, govern, or stop. In every case, the goal is the same: connect technology activity to clear business decisions.

The founders

Anacay combines commercial leadership with an evidence‑based advisory method. Together, those capabilities shape how the firm builds relationships, evaluates investments, and helps clients act on the findings.

Yadira Santos

Co‑Founder & Commercial Strategy Lead

Yadira leads Anacay’s commercial engine: client development, partnerships, marketing, and growth. Her experience spans business ownership, operations, sales leadership, and commercial development across multiple markets. She brings a practical understanding of how organizations build relationships, win business, and turn strategy into sustained growth.

Anacay is majority‑owned and managed by Yadira. Women‑owned, in structure and in practice.

Guillermo Martinez

Co‑Founder & Principal, AI Value Strategy & Delivery

Guillermo leads Anacay’s method, diagnostic, and research. His experience spans more than two decades turning complex, mission‑critical technology into governed, measurable business value, including cost attribution and capacity governance at global scale, translating EU regulatory requirements into operating processes, and building guardrailed AI operations.

He connects technical complexity, financial discipline, and executive judgment so leaders can determine what to fund, fix, scale, or stop.

How we work

We are independent. We do not begin with a product to sell or a predetermined solution to defend. Our role is to follow the evidence, show where value is being created or lost, and give leadership a defensible basis for action. The diagnostic stands on its own.

The story behind the name

AI is the first crossing. The mission is technology value.

Anacay, pronounced Ana‑kai, was inspired by the Taíno people and the Indigenous roots of Puerto Rico. Long before the island became known by its current name, the Taíno called it Borikén — a name that still lives in Puerto Rican identity through the word Boricua. Much of Taíno cultural memory traveled through oral tradition, with each generation preserving the story while carrying it forward.

One of those stories is Anacacuya. In the oldest surviving account, he is cast into the sea during a journey across open water. Centuries later, the name Anacacuya came to be interpreted as the central star and associated with the fixed point navigators used to hold their course. The image is powerful: what was cast into uncertainty became remembered as a point of orientation.

That is the idea Anacay carries into technology. Platforms will change. The need for clarity, direction, and a trusted bearing will not. When the water is uncertain, find the light that helps you hold your course.

Find your star. Hold it.

Contact

Know what is working before you fund what comes next.

Begin with an independent conversation about the decisions in front of you.

Request a diagnostic conversation

Or write to us directly at info@anacay.com.